Strategy, Identity, Design, Illustration, Story
GET DEEP & HAVE FUN CRAFTING YOUR STORY
Create Your Story activity decks are designed to unlock the foundational essence of your brand and in turn shaping how your designs, communications, and engagements can come to life and bring excitement, relatability, and trust in your audience's eyes to create richer loyalty and more rewarding engagements.
Archetypes cards showcase each of the mythic character types you can use to redefine or refresh your brand personality.
Values cards get to the heart of what is driving your brand's purpose and how that intersects with your audience needs.
Complete with self-guided discovery exercises to unlock your true essence and step-by-step guidance for facilitating a group exploration capturing your brand personality.
I had the extreme pleasure of illustrating and designing the "Create Your Story" cards. The best gift of all has been seeing these cards in action – being used by many a great company and individual seeking to clarify and bring greater personality to their brand voice. As a Creative Director at Free Range Studios these cards remain an incredible tool for me and the whole studio helping build and design the many tangible needs of a brand's identity: brand guides, messaging, logos, website, videos, print, interactive.