Strategy, Identity, Design, Illustration, Story
DR. Fred mitouer
SCULPT AWAY EXCESS TO REVEAL ESSENCE
As “the Hollywood A list’s favorite guru,” Fred Mitouer, Ph.D., is internationally known for his groundbreaking somatic therapy. Through shamanic depths and physiological expertise, Fred removes barriers and transforms the consciousness and physical states of countless individuals in diverse fields spanning the creative arts to the corporate world. His reputation preceded his brand and we began with a blank slate to create an identity and website that could live up to the work he does.
My challenge was to capture and reflect the abstract, transcending beyond the commonly held norms of bodywork and massage into a category of healing. We began with naming and identity, working with concepts that combined both the psycho and somatic to convey the authority and empowerment that comes from fully harnessing self-agency. From distilling tremendous amounts of his salient thought-leadership, I developed the design and generated content for his site and brand collateral and ultimately help him launch a new brand that could live up to his legend.