Strategy, Identity, Design, Illustration
STORIES SHAPE US SO LET'S START SHAPING GREATER STORIES
Winning the Story Wars is an insightful and useful book to empower marketers, brands, and all storytellers to begin crafting more meaningful stories.
Back in 2010 I started talking with a man named Jonah Sachs who was the founder of a communications design studio or shall I say a storytelling studio called Free Range. Honestly, It was creative love at first sight, I loved his storytelling through wise and empowering writing and he loved how my art naturally tells stories. We quickly began working together and I moved back to my hometown of San Francisco from Brooklyn NY to work for his company. Jonah told me one day that he had been writing a book about how we need to tell better stories in our culture. I was excited by this idea and he wonderfully then invited me on a truly grand adventure to help strategize and create the art for the book.
Written By: Jonah Sachs
Illustrated and Designed By : Drew Beam
Published: July 10, 2012
Publisher: Harvard Business Review